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Promo NEWS

Stanley Launches Apparel Line

Consumers can now proudly swear fealty with more than just the brand’s drinkware.

The Stanley Quencher gained unprecedented consumer loyalty throughout the past year, solidifying its status as the top-selling drinking vessel in the market.

Now, the company has launched an apparel line.

On offer for Stanley fans who want to “Wear the Bear” (the tagline for the collection, in a nod to the brand’s logo) are basics like T-shirts, caps, hoodies, sweatshirts and socks.

This crewneck sweatshirt features two embroidered Quencher tumblers on the left chest. Colors include black, rose quartz, cream and even Stanley green – in homage to the Hammertone green that Stanley, a brand that’s more than 100 years old, made popular with its classic vacuum bottle for many decades.

The Classic Patch corduroy cap in ginger has an embroidered patch.

Stanley also has T-shirt options for kids, with screen-printing in bright, eye-catching colors.

The Kids Roar Tee in cream has a playful imprint.

Stanley isn’t the first retail drinkware line to expand into clothing. Competitor YETI also has an apparel line with T-shirts, caps and beanies.

In recent weeks, shoppers stormed Target locations to snag a special-edition “Galentine’s Day” Stanley Quencher. Stanley also responded to consumer concerns about lead in the vessels, saying they’re “making progress on innovative, alternative materials for use in the sealing process.” Vacuum-insulated tumblers like the Quencher are often constructed with a small lead pellet in the bottom to seal the insulation. It’s encased in glass and therefore inaccessible by users unless the drinkware is badly damaged.

8 Ways To Deal With Rejection in Sales

Hearing “no” comes with the territory, but it doesn’t have to impact success. Check out these eight ways to contend with rejection constructively and move more sales to the close.

Rejection is never easy – particularly in sales, where a person’s response is directly tied to your livelihood. It can be tempting to let “no” poke holes in your confidence, which can lead to call reluctance. However, preparation and persistence are often rewarded. According to data collated by Peak Sales Recruiting, more than 40% of sales reps give up on a lead after one follow-up call, but six in 10 customers will say “no” four times before saying “yes.”

So, when rejection threatens to throw you off your game, remember these eight tips:

1. Expect rejection.

Being told “no thanks” is part of being a sales rep. Expecting it will mean you’re less surprised and caught off guard when you do hear it, and you’ll be less likely to take it personally. A “no” also gives you an opportunity to create responses to common objections. If that doesn’t work, practice picking yourself up, dusting yourself off and moving on to the next call.

2. Know your strengths.

Do you offer unparalleled customer service? Soup-to-nuts creative services? Always-met deadlines? Remind yourself consistently of the value you offer and the things that define you in an environment of uncertainty, which will help you psychologically withstand rejection.

3. Shift your mindset.

Look at every call or email as a learning opportunity: Track what works and what doesn’t, and make tweaks as you go. After each conversation, whether you get a “yes,” “no” or “maybe,” ask yourself what skills you used on the call and adjustments you could make.

4. Review your strategy.

If you’re hearing more “nos” than normal, analyze your strategy. Are you calling on the right people? Could the time of day be impacting their response? Are you communicating clearly what you offer and how it can help them? Take a good look at your process, and also ask for honest feedback from current clients, colleagues and your manager.

60%: The percentage of customers who say “no” at least four times before saying “yes”. (Peak Sales Recruiting)



5. Be persistent.

A lead or prospect may have said “no” last quarter, but try calling on them again. Data shows that it takes several “nos” before a “yes.” Maybe in the past three months, their circumstances have changed. You won’t know if you don’t ask, and they may have more of a listening ear the second time around.

6. Measure progress.

Track your “yeses,” “nos” and “maybes” – you might be hearing fewer straight-up rejections than you think. Monitoring responses will also help you gauge how tweaks to your strategy are impacting your success.

7. Listen to understand.

If the person you call on says “no,” ask questions to figure out why. It’s most likely a concern in one of four areas: time, money, authority or effort. See if you can find out where their concern lies, then fall back on the value you offer to counter that objection. A hard “no” could potentially turn into, “I’d like to know more.”

8. Shadow other sales reps.

Ask successful colleagues if you can sit in on their sales calls. Take note of the words they use, the questions they ask, their tone and how they respond to objections. Even if you’re a veteran, it’s a good idea to take some time for a fresh look on the process and dive into another rep’s strategy to find what works.

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Custom Swag & Promotional Products for Sale Online

Keeping an active presence in your customers’ minds can be difficult. Not only are there hundreds of things to distract them every day, but depending on your industry, the competition may be steep. That’s why its so important to work on ways to increase your brand recognition and ensure your company is the first they think of for the service you provide. One aspect to consider in those efforts is an investment in promotional products.

 

Rivers Advertising has spent over 50 years helping brands stay at the forefront of their intended audience’s mind with custom swag and promotional products. As a full-service promotional products distributor, our inventory is filled with customizable gifts for every customer and client base.

 

Custom Products & Gifts

If you’re looking for a one-stop shop for quality custom logo products, you’ve come to the right place. We offer a wide variety of different swag and promotional products for businesses to use in their advertisement endeavors. Branded gifts have a proven success rate and are a great way to not only make an impression on potential customers, but to boost your ROI.

 

Rivers Advertising products are excellent in quality and completely customizable. We use efficient methods such as screen-printing, embroidery, and engraving to ensure your custom text and images won’t wear off and the value of the product remains intact.

 

Whether you need t-shirts with your business slogan for a trade show booth or golf towels with your logo for a round on the green with clients, we have you covered.

 

Choose from our extensive inventory of custom swag, including:

·         Apparel

·         Car accessories

·         Awards and plaques

·         Bags and totes

·         Food and snacks

·         Key tags and lanyards

·         Mugs and drinkware

·         Writing instruments

·         And much more!

 

Maximize your brand exposure and increase profits for your business with custom swag and promotional products from Rivers Advertising. Browse our online shop and place your custom order today!

Alabama Location
Carol Waters
256-825-3000
carol@riversadvertising.com

Tennessee Location
Karen Stiles
865-755-6141
karen@riversadv.com