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Phone: 865-755-6141

Custom Swag and Promotional Products

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Promo NEWS

5 Marketing Tips To Leverage the Holiday Season

It’s never too early to start planning.

It’s never too soon to start planning for the holidays, particularly for the promo industry. As Q4 gifting gets underway, distributors should craft a solid marketing plan that helps them stand out from the crowd. Here are five strategies for taking advantage of this bustling season.

Cutco Knives tablecloth

1. Start early.
Reach out to repeat clients well in advance of December to share gifting ideas and product suggestions. Encourage them to lock into their plans as early as possible to ensure that sourcing and fulfillment are a breeze. Create social media posts and other content now with gifting options that might spark a prospect’s interest as they finalize holiday plans.

2. Know your audience.
Clients want to be treated like humans, not leads. Knowing your audience will help you determine the best solutions in ways that other business-to-business marketing campaigns might overlook. In a sea of holiday marketing emails, a curated and personalized solution to a prospect’s needs will stand out and lead to higher sales at the end of the year.

3. Go mobile.
Since the holiday season tends to be a break for everyone, your clients are less likely to be at their desks. Consider sending marketing messages through SMS, as well as creating a mobile-friendly landing page in order to maintain touchpoints with clients while they’re away from their computers. But be cautious about overusing texts; a little goes a long way to help avoid annoying your customers.

4. Offer holiday bundles.
Kitting is a great way to get creative with holiday gifting opportunities. Offering a variety of items as part of holiday bundles – and including the option for themed custom packaging – is an upselling opportunity. Or work with suppliers and use their premade bundles to entice clients. Ask your trusted suppliers whether they have themed kits you can offer clients for holiday gifting.

$1.35 trillion

expected holiday sales in the U.S.

(EMARKETER)

5. Take advantage of Cyber Monday.
Holiday discounts tend to be associated with business-to-consumer marketing, but they can also be applicable for the promo industry. “Just like in retail, the concept of urgency and exclusivity also work in B2B,” according to a LinkedIn post from software development firm UpLead. Consider offering limited-time deals and or flash sales.

Plush Blankets

Add these cozy staples to couches, beds and beach chairs.

Comfort items are still in demand post-COVID – blankets in particular accounted for 2.6% of industry sales in 2023, according to new State of the Industry data from ASI Research. And now that people are traveling more, they’re used everywhere from planes to road trips to beach excursions.

plush blanket

This ultra-plush blanket is made from 100% polyester with whipstitch edges and a convenient carry handle. Comes in 15 colors with a matching decorative satin ribbon.

plush blanket/pillow

This plush blanket/pillow combo is made for travel – the blanket folds into a pillow for convenience on the go. A great corporate gift for hospitality clients or employees who travel frequently.

plush blanket

Consider this sherpa baby blanket as a gift for new parents. Perfectly sized for strollers, car seats and couches.

plush blanket

This sand-proof microfiber beach blanket is perfect for outdoor parties and picnics. It stretches to 70” by 85” but folds up in the accompanying travel pack for easy transport. Includes four corner stakes and sand pockets.

plush blanket

Recipients of the WeatherWrap Snuggle Blanket will stay cozy and dry both indoors and out. The plush, puffy polyester fabric is water-repellent and rolls up tight for convenient carrying. A great choice for outdoorsy brands or athletic teams.

plush blanket

This weighted blanket mimics deep-pressure touch with a hefty five-pound weight. Features dual-layered reversible sherpa and fleece fabric and includes a zippered carry bag.

plush blanket

This roll-up fleece picnic blanket has a PEVA backing that protects the fleece from tearing while a matching polyester flap provides the ideal surface for a full-color imprint.

plush blanket

Perfect for camping or cozying up by the fire, this puffy wearable blanket is designed to shield users from cold temperatures with a lightweight 20D ripstop nylon. Available in six colors.

plush blanket

The Denim Beachy Blanket features twisted fringe and a lightweight acrylic fabric perfect for a day at the beach. Measures 50” by 60” and takes either a leatherette patch or embroidery.

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Black Flask Set

Custom Swag & Promotional Products for Sale Online

Keeping an active presence in your customers’ minds can be difficult. Not only are there hundreds of things to distract them every day, but depending on your industry, the competition may be steep. That’s why its so important to work on ways to increase your brand recognition and ensure your company is the first they think of for the service you provide. One aspect to consider in those efforts is an investment in promotional products.

 

Rivers Advertising has spent over 50 years helping brands stay at the forefront of their intended audience’s mind with custom swag and promotional products. As a full-service promotional products distributor, our inventory is filled with customizable gifts for every customer and client base.

 

Custom Products & Gifts

If you’re looking for a one-stop shop for quality custom logo products, you’ve come to the right place. We offer a wide variety of different swag and promotional products for businesses to use in their advertisement endeavors. Branded gifts have a proven success rate and are a great way to not only make an impression on potential customers, but to boost your ROI.

 

Rivers Advertising products are excellent in quality and completely customizable. We use efficient methods such as screen-printing, embroidery, and engraving to ensure your custom text and images won’t wear off and the value of the product remains intact.

 

Whether you need t-shirts with your business slogan for a trade show booth or golf towels with your logo for a round on the green with clients, we have you covered.

 

Choose from our extensive inventory of custom swag, including:

·         Apparel

·         Car accessories

·         Awards and plaques

·         Bags and totes

·         Food and snacks

·         Key tags and lanyards

·         Mugs and drinkware

·         Writing instruments

·         And much more!

 

Maximize your brand exposure and increase profits for your business with custom swag and promotional products from Rivers Advertising. Browse our online shop and place your custom order today!

Alabama Location
Carol Waters
256-825-3000
carol@riversadvertising.com

Tennessee Location
Karen Stiles
865-755-6141
karen@riversadv.com